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Coca-Cola revamps Coke Zero under pressure to perk up soda
Coca-Cola Co., grappling with consumers drinking less soda, is introducing…
Shonduras shares branded content secrets at elevate conference
Shaun McBride, a popular creator on Snapchat and other digital…
Consumers want control of the brand experience
Marketers still need to learn how to release and relax,…
Why WhatsApp should be part of your marketing strategy
WhatsApp boasts over 1.2 billion monthly active users: more than…
There is now a ridiculous number of companies competing in the hottest area of ad tech
Header bidding has shaken up online advertising in recent years.…
An early warning sign to change your social media strategy
Fake. It's a word that gets mentioned a lot these…
Rubicon makes a $38M buy to fix header bidding’s unspoken problem
Rubicon Project said Monday that it has acquired nToggle for…
The adolescent brain and the deadly side of social media 
The spread of harmful ideas is nothing new. Teenagers and…
Brands are relying on ‘influencer’ marketing more than ever
Before the internet took over the economy, "marketing" used to…
AT&T planning organizational changes, including new role for CEO
Broadband provider AT&T Inc is planning a redefined role for Chief…
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