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Knowledge@Wharton
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A new marketing royalty on the rise: Digital influencers
5
Sep, 17
MARKETING As online platforms become cluttered with ads, marketers are…
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What Google’s memo controversy means for gender diversity
29
Aug, 17
MANAGEMENT In the past week, the debate around gender equality…
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How AI makes brand personalities come to life
29
Aug, 17
MARKETING Artificial intelligence (AI) is reinventing the creative landscape for…
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The ‘why’ behind asking why: The science of curiosity
29
Aug, 17
INNOVATION Curiosity is a fundamental human trait. Everyone is curious,…
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‘Every business is a digital business’
22
Aug, 17
Nitin Rakesh took over as the CEO of Bangalore-based IT…
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Why ‘quiet’ leadership matters in sports and Life
22
Aug, 17
The acronym GOAT in sports stands for Greatest of All…
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The next wave: Using AI to build better marketing campaigns
15
Aug, 17
As the digital revolution keeps on turning, cutting-edge companies are…
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Unearthing the wisdom in finance
15
Aug, 17
The world of banking and finance has earned more than…
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Has agile management’s moment arrived?
8
Aug, 17
When IBM recently announced that it was rethinking its work-at-home…
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Why economists must go beyond the numbers
8
Aug, 17
When economists are trying to understand the economics of growth,…
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