Knowledge@Wharton

Dedicated to delivering valuable insights and updates!

11 Mar, 24

Wharton’s Wendy De La Rosa explains why everybody should take…

5 Mar, 24

Attacking a competing firm with negative advertising can have unintended…

5 Mar, 24

In their latest study, Wharton’s David Hsu and Sonny Tambe…

28 Feb, 24

Researchers from Wharton and Penn have developed a unique framework…

21 Feb, 24

Foreign investors are allocating ever-higher shares of their portfolios to…

21 Feb, 24

Professor Jonah Berger explains why we hold on to things…

14 Feb, 24

Professor Santiago Gallino discusses how retailers can succeed through changing…

14 Feb, 24

Wharton’s Americus Reed explains the brave new world of branding,…

29 Jan, 24

The changing labor market, the popularity of remote work, and…

22 Jan, 24

New research co-authored by Wharton’s Olivia S. Mitchell makes a…