The ogre of impunity

By Charles Iyore

 

  • Cancer in our body politic

The ogre of impunity has taken on a more vicious life of its own and is threatening to consume us as a nation. Beginning with early roots in sentiments of tribe tongue and creed, this cancer in our body politic, has destroyed our capacity for rational and constructive thought.  This is evident in our collective acquiescence to glaring miscarriages of justice, now reaching monumental heights.

Its capacity to drill away, at the depths of our construction foundations and weaken our nation building efforts, is not treated with the seriousness it deserves, -ask the Chinese about dealing with anti-trust conduct.

Impunity according to the Webster’s dictionary means one’s exemption from punishment, or the freedom from the injurious consequences of one’s action.

The colonial masters carried on with such impunity backed by the barrel of the gun, in their violent sackings of Benin, Kano and Ijebu-Ode and in other smaller punitive expeditions. The native struggle for home rule, against that background, was therefore not difficult to sell.

The minimum expectation at independence was that the yoke of an uncaring leadership, answerable to a remote monarch, had been lifted and that our new leaders with whom we struggled, would treat us with a measure of decency and strive to defend the public good rather than protect remote foreign interests. But alas! that was not to be, as selfish groupings quickly emerged, using whatever veil of subtle aggregation they could find, to foist an even more violent administration than the colonial masters could ever muster. The shout of the new elite all over the land was, “we are now in-charge” That “in-charge” came with no responsibility it seems, but absolute right to do as you wish.

Wives of politicians would shut out lowly women in groceries’ markets by paying prices over and above the odds for goods. Arriving on market days in coordinated colour dressing in chauffer driven cars.

Politicians would announce their arrivals in ridiculously large American cars, with trumpet fanfare sound horns. Our brow beaten commoners withdrew in fear, but soon realized that the only game in town was politics.

Such was the attraction, that the noble profession of “politics for service” (oselu), became the draw of most scallywags. Many were to boast later, that you couldn’t get a better return from any other profession than in politics.

They believed they had to be in it at all cost, including eliminating people who stood in their way, and once in office, you are advised to assume all ownership rights with scant regard for the responsibilities. This was the model in the North, East, West and South, moderated only by the often imperial control of the regional Premiers, most of whom had to vet education scholarship lists and land allocation to check abuse. Such an elite conduct, lacking in any modicum of self-regulation and constantly seeking to compromise all trade and exchange arrangements was not sustainable.

There my friends, laid the rub!

It was against that background that the populace welcomed the military intervention, which sold itself as corrective and found the best speech writers to deliver winning national addresses. Very many “musical chairs dance sessions” thereafter, to the staccato of bullet fire, it has become clear that the malaise of leadership impunity, is actually an elite preserve and that all that has been going on, are visage changes from flowing Agbada, or Boubou to starched uniforms.

This my friends, is our reality!

The Anatomy of impunity.

For impunity to thrive, you must first destroy free expression. The free expression of the Egba and Aba market women, natural to these climes, which the many colonial punitive expeditions curtailed, has been under different kinds of attack, ever since the colonizers left.

The attack in its current presentation, is by infiltrating the student unions, stopping the professional groupings from unionizing freely, traditional rulers becoming authoritarian and our leaders of institutions, universities and MDAs becoming emperors. The leaders of the faith groups are not too far behind, in the mix of the new lordships. If you throw into all that, the lack of a clear understanding of the concept of money and the a la carte approach, to using free market economic principles for national production, it is easy to see why we are in such a sorry state.

Those who demonstrate impunity in exercise of authorities they hold in trust, whether by documentation or by other agreements, are very often deluded in their judgment of time and chance.

Impunity as in my earlier analogy is a cancer. Cancer cells and the cells they infect by spreading will all die, sooner rather than later. So it is not uncommon for the new elite to complain about ward’s ingratitude, partner insincerity, and to frequently accuse each other of selling-out. These mutual suspicions are the underlying sentiments  unsettling our national discourse and obfuscating the ideological clarity, needed for policy formulation.

Attempts at  controlling outcomes by some leaders, is what has led to the administration of  ridiculous oaths of allegiance, not in mutual fraternal responsibility, but in Mafiosi style, grand puppeteering. Whether North, East, West or South, this model has consistently fallen flat on its face, because the human will, is difficulty to appropriate by another individual, no matter how apparently powerful he is.

And so ultimately, impunity neither leaves the perpetrator exempt from punishment, nor does it free him from its injurious consequences of action.

Effects of silencing free expression

How come an adult university lady undergraduate cannot make her friendship choices freely without threat from the cultist? Cultists who hold territories for the institutions’ contesting leaderships.

For how do we explain the fact that the very same arguments of marginalization are played out at all levels of public administration from Federal through States to Local governments, and I dare say the wards?

That tampering of free expression, is what makes true democratic representation difficult. The use of social media, and the strong opinions of gadflies, (otherwise called activists) cannot match the effect of popular student union actions, or measured professional positions, the likes of which made the Tafawa Balewa government, reverse Nigeria’s foreign policy position or the “Ali must go” protests. The desire to keep the majority silent, is what drives the push for press curtailment as with decree 4 and the other administrative moves, always in the works.

It was against this background of disorder fueled by impunity that one was opportune to be at a leadership studio vetting of the ascetic general by a broad group of patriots in 2011. I was impressed by the painstaking fielding of questions, but also taken aback by the total lack of discussions regarding development programmes and the shape of the economy after electoral victory. The retorts were always, let’s win the elections first. Politics has primacy. 

I was, therefore not surprised at the yawning gaps that emerged in the team building, when what was wished for, became reality in 2015. Filling of the team positions fell to the whims and caprices of the Sovereign. He also, was beside himself, as he who couldn’t understand the ridiculous demands from erstwhile trench partners. Whereas many were earlier bonded by the discipline of shared doubts and fears in the trenches, fresh victory brought out a narrow desire for the debauched sharing of spoils. Those false starts are, in my view,  the reasons for the fluxed state of affairs that we are in today. Meritocracy, pragmatism, and the honesty of war execution (opposition), were thrown out of the window, at victory.

This for me, was a return to the “we are now in-charge mentality” and only wise b half.

A way out?

We need to return to those initial elite conversations, but now broadened and with institutional focus, to reverse the “we are now in-charge” assumptions of 60 years ago, and replace it with the mantra “how can we make a difference together”.

These conversations can be enriched by the new trend of virtual meetings and social media. We need to break the chains of those wrong initial assumptions and begin to tolerate each other’s foibles and we all have them.  This time, these conversations should include clear policy presentations and choices.

They should not just be about power grab and a dash for the treasury keys.

These conversations must find ways of restoring free expression in youths, trade unions and associations. They must find ways of using policing to close ungoverned spaces and offer the leadership that we are so capable of providing for Africa.

We must not fail to plan this time, or we would be condemned to repeat it.

 

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  Charles Iyore

Partner, DNA Capital Dioncta@aol.com

Darenth Kent England

Downstream productivity profiling: Panacea for successful economy

By Sunny Chuba Nwachukwu

 

Nigeria’s oil industry has suffered a lot of setbacks. As an oil rich economy, the country is still being tagged the world’s poverty capital. Sovereign remedy, therefore, is a feasible option for the needed economic emancipation of the Nigerian state. Over the past decades crude oil business has significantly contributed far more than 70 percent of the entire foreign exchange earnings (annually) in the economy, through crude exports to the nation’s business partners in the upstream sectoral operations.

Things, of course, have not reasonably fared well as it ought to be in the oil sector. A diligent optimization of the available opportunities was not properly taken advantage of in the oil operations, along its entire value chain. Inadvertently, sluggardness stole the place of productivity in the downstream oil sector hence, cases of exports of low sulphur content crude oil (Nigeria’s sweet crude) were visited in return with these recorded ‘dirty’ refined petroleum products, full of higher percentage of sulphur, imported from European countries by our indigenous oil marketers, who did not give a hoot nor cared about the poor quality refined fuel being brought into the country! The negative impact and side effect constantly resulted in the high risk of the general environmental pollution; from combustion engines of mobile vehicles and stationary mechanical engines for factory operations and home equipment.

Part of the drastic changes that must take place towards profiling productivity in the nation’s economic arm of the oil downstream oil sector is the legalisation of illicit refineries, which the federal government has already thought about. This initiative should be packaged with detailed legal framework, through stringent scientifically-proven requirements; as may be certified by the Department of Petroleum Resources, through supervisions of government approved petroleum training institutes (from designated tertiary institutions around the Niger Delta region; the likes of the Petroleum Training Institute (PTI), Efurun, Warri or the Emerald Energy Institute, University of Port Harcourt).

This is strategic for many reasons. The productivity in the nation’s economic sustainability can only be meaningful from the angle of downstream operations and its value chain of economic activities if the three critical dimensions of sustainability economic pillars (the triple Ps, namely, Profit/Financial benefits, Place/Environmental protection, and People/Social responsibilities) are adequately covered, fully protected and substantially met in the host communities in particular and the society in general.

Profiling productivity at a time like this in our economic climate requires drastic measures and changes that could change the tide from the presently social image and economic status of ‘world’s poverty capital’, especially when the potentials for a paradigm shift and the capacity to improve on the poor performances are richly endowed with the needed natural resources and the attached comparative advantages that are at play.

Two important aspects that should be seriously addressed, with a view to boosting the financials, are measures to plug revenue leakages by drastically reducing the crude oil theft to the barest minimum, once this legalization initiative of the unconventional refining activities in the Niger Delta creeks are formally streamlined and implemented. Citing the losses of about $2.8 billion in revenue incurred in the 2017 report, this singular measure will not only protect against such losses but, will tremendously improve the productivity profile of the downstream accruals through value addition, job employments, commercial activities within the economy and its exports, among numerous others.

The other aspect of the measures to be taken in improving the economy equally has its environmental protection dimensions (as a two-pronged approach), once the import substitution differential is actualized through stoppage of the imports of high sulphur content refined fuels from Europe by oil marketers. Its negative impacts on counting the costs include both the environmental pollution and health hazard created for humans with pollutants from the release of high sulphur content into the atmosphere. In addition, costs of heavy mentenance on machinery running on the poor quality fuels are significant (as a drawback to the economy).

Dismantling of the illegal or illicit refineries operating within the Niger Delta region with military force will not solve the social and economic problems attached to such operation; rather, it will be counter productive. The best approach to it involves the application of sound academic exposures to such entrepreneurs who engage in the unconventional ways of heating and distillation process of crude oil (cracking the hydrocarbon chains into various grades of refined petroleum products); and capacity training for full professional appreciation of the characteristics of the products being refined. The full positive impact of the Research and Development of the training institutes (as earlier suggested) will heavily cut down on the cost of entry into local refining operations, if it is then scientifically approved and endorsed, as the indigenous technology for the downstream oil sector in the country. This will make the achieved indigenous technology a unique and peculiar economic success for the nation’s oil industry. Government ought to encourage the implementation of this initiative, and the application of this package.

 

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Nwachukwu, a graduate of pure and applied chemistry with an MBA in management, is an Onitsha based industrialist, a fellow of ICCON, and vice president, finance, Onitsha Chamber of Commerce.

Sunny Chuba Nwachukwu (FICCON, LS)

Onitsha, +2348033182105

WhatsApp privacy policy update: Double standards and erosion of Africa’s sovereignty

By Caesar Keluro

 

Since independence, sub-Saharan African countries have struggled to meet a key demand of their freedom: national development. This has led to the interventions of donor agencies, leading to broken policymaking functions and implementation quagmire. The rise of digital platforms is undermining democracy and national sovereignty.  They have further eroded Africa’s sovereignty as the recent WhatsApp policy update shows. The Nigerian government is responding with plans to build its own WhatsApp-like chat platform just like France did; and India is pressing to do same. The end goal is to facilitate secure communications for government agencies and its teeming population.

WhatsApp’s recent policy update has led to countries chasing communication insularity. Like Nigeria and India, the argument for building your own WhatsApp stems from fears about digital platforms like WhatsApp taking instructions from their government to slow down networks or even bring the whole country to a standstill in a faceoff.

Recall that France moved away from popular apps. It recently launched its own secure government-only chat app called Tchap in April. It built its app based on open-source messaging client Riot, and made it available for Android, iOS, and the web. It encrypts private conversations end-to-end, screens all attachments using antivirus software, and stores all data generated by the platform in data centers located within France. A welcome shot at technology sovereignty.

The double standards for different countries

Yet Facebook-owned WhatsApp has become the most ubiquitous means of communication across Africa.  African governments face credibility issues in their request for backdoor access to Whatsapp, to monitor the platform for misinformation and hate speech as that could likely worsen privacy concerns. WhatsApp’s request for accept-the-terms-or-leave-the-platform stance for users in Africa and other parts of the world while deferring to the rules of UK and European regulators has shown a clear disdain for the rights and interests of African users. Thereby, it is gingering countries globally to pursue technology protectionism by replacing digital platforms like Whatsapp.

WhatsApp massive user base in Africa and its mining of aggregate sensitive information exposes Africans to information security risk and vulnerabilities. Over the years, WhatsApp has consolidated its platform, exposing everyone to being chased around with ads, altering our political views, muddling our emotional state, targeting our location with hyper-accurate ads, and magnifying geopolitical infractions.

Africa’s technology sovereignty

Africa has to think thoroughly about technology/digital sovereignty. COVID-19 has exposed the urgent need for us to embrace digitalization, especially to address our inequality, and curtail social tensions that we saw during the lockdown. To continue to use foreign technology wholesomely is to sustain existing global technology dominance order. It is time for us to invest in economic innovation rather than spending scarce taxpayer’s money on replacing existing world-class technology solutions.

Also, the resources to drive technology protectionism are huge and we cannot sustain it without overhauling our educational infrastructure. We have to shift our conversations from regulations to economic innovation. We should aim for a regulatory environment in which local tech startups and technology adopters can thrive. For us to accomplish this, we have to put together resilience infrastructure to enable venture scaling up, reduce hurdles as much as possible, to enable us compete globally. We must embrace pro-competitive policies and craft incentives for research and investment.

Meeting the demands of the times

Looking at 30 largest internet companies in the world by market cap, none is African. African nascent technology startups hold great potential. But African governments must prioritize, gradually, investments in technology and most especially, market-friendly environment for us to be able to build proprietary technology systems like WhatsApp.

That would be possible if conditions are present to enable massive scale beyond touting African population numbers. Attracting a large pool of diaspora technical talent is a key to building a flourishing technology ecosystem. Yet, the lack of talent is one of the biggest barriers to building such a powerful infrastructure like WhatsApp; and the technical skills required to sustain it are in rare supply considering the hyper-competition for global talent in this space. This has only worsened as the geopolitical benefits of leading in technology and science continue to accelerate at a crazy pace.  Today, we can address our skills shortage in three ways: overhaul our educational infrastructure, upskilling our domestic population and reforming our immigration to attract digital natives globally.

In all, although the causes of Africa’s lack of technology progress are complex; this is the best time to start building the foundations to harnessing the vast productivity gains that the next generation of technologies will enable by designing ambitious science and technology programmes targeting African youths. Most excitedly, the upcoming wave of technologies like AI can be especially impactful for African society and help us compete with the world, sprouting forth champion technology firms who will be shaping the next decades.

 

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• Caesar Keluro is co-founder/CEO, Nanocentric Technologies Limited. He leads ‘Make In West Africa’, a regional Think-tank. He tweets https://twitter.com/KCaesar,  https://www.linkedin.com/in/caesarkeluro/ 

Digitalization, healthcare outcomes and Aig-Imoukuede’s ADHFP

By Caesar Keluro

 

COVID19 has shown the critical importance of quality primary health care in the creation of effective and responsive health systems. Rising inequality, poverty, climate change impact and the emergence of complex patient conditions, coupled with fiscal pressures have brought into bold relief the critical importance of a resilient health care infrastructure. As the critical role of primary health care has become even clearer, it is worthy to mention the laudable Adopt-A-Health Facility Programme (ADHFP) initiative.

ADHFP was conceptualized by Mr. Aigboje Aig-Imoukhuede and the Private Sector Health Alliance of Nigeria (PSHAN) with the primary aim of delivering, at least, one global standard Primary Healthcare Centre (PHC) in each of the 774 Local Government Areas (LGAs) in Nigeria. Technological progress and new ways of delivering services is transforming primary health care systems. It is critical we integrate laudable initiatives like ADHFP with digitalization so we can deliver resilient health systems.

Digitalizing ADHFP

Previously, primary health care was designed to deliver on preventive care, healthcare that focuses on disease treatment, often targeting one illness at a time.  Research revealed that such an approach has evolved by integrating digital technologies needed to realise the required efficiency gains. With digitalization and digital platforms, we can go beyond treating infectious diseases, and address: nutrition, addiction, mental health and healthy ageing.

We believe that an efficient primary health care system needs to leverage all the functionalities offered by digital technologies to support health outcomes and health-related activities. Key objectives shaping digital technologies include: improved efficiency, productivity and quality of care. Digital health adoption in primary healthcare is being led by these countries with the highest levels of implementation in Denmark, Estonia, Finland, Spain, Sweden and the United Kingdom.

Some Areas of digital health applications

For example, EHR systems are generating clinical reminders to help physicians track preventive and ongoing care services for patients with chronic diseases. This medical support tool has helped with improved workflow, policy, communication and cultural practices; it is a key recommendation for safe patient care in primary health care settings. Also, Telemedicine/Teleconsultations are one of the most used telemedicine interventions in primary health care, notably to improve access to care for people living in underserved areas like rural Nigeria. ePrescription programmes have been associated with a reduction in prescribing of potentially inappropriate medications and efficiency gains have been found for prescribers and dispensers.

Impressively, home monitoring, ePatient portals and self-management applications have become strategic levers to improving care quality and the delivery of people-centred primary health care.  Furthermore, digital applications in the areas of diabetes, depression, and anxiety have improved the management of chronic diseases, through greater patient’s awareness of their condition, helping them to make health-related decisions.

Also, with the help of clinical algorithms, we could bring external and patient-derived data into the clinical decision-making process, leading to personalised predictions of disease status and generate more appropriate treatment, thereby increasing the efficiency of primary health service delivery. United States with Kaiser Permanente and HealthConnect, are utilizing this to understand relationships between multiple behavioural factors to enable the assessment of opportunities and risks associated with a particular set of conditions.  Experts said this could be used to flag patients at risk of avoidable hospital (re)admission, or to conduct specific targeted preventive actions towards disadvantaged or high-risk populations.

A Digital-boost for Primary Health Care

In transforming Nigeria’s PHC, we are faced with access to reliable electricity and network connectivity, which is improving, pegged in sub-Saharan Africa, at 57 per cent of the population. Both can be addressed by renewable energy solutions and novel mobile broadband access. ADHFP riding on the strength of robust health information infrastructures is essential to transforming Nigeria’s PHC.

It will form the fulcrum of a people-centred primary health care based on quality teams and networks, both a matter of striving for better health outcomes and an economic necessity. A rich information system is a prerequisite to achieving a good understanding of how, where or why inappropriate and poor primary health care quality exists in Nigeria. It will help us to collect data on clinical performance and efficiency at Local Government Area PHC level; local PHC can compare themselves to their peers and access tools for performance improvement. It will help us strengthen health information infrastructures and promote effective use of such data.

ADHFP Community Quality Scheme

In driving ADHFP, it is important we embed a pan-Nigeria PHC Community Quality Scheme. This scheme should reward PHC/Community pharmacies or care centres for delivering quality based on these criteria: clinical effectiveness, patient safety and patient experience. At the core of ADHFP should be measurement metrics like PREMs and PROMs. PREMs is Patient-reported experience measures (PREMs). This captures the patient’s view on health service delivery (e.g. communication with nurses and doctors, staff responsiveness, discharge and care co-ordination); while PROMs: Patient-reported outcome measures (PROMs) would help us provide the patient’s perspective on their health status (e.g. symptom burden, side effects, mental health and social functioning).

The success of ADHFP will depend on significant co-ordination between primary health care, specialists and hospitals. Integration and co-ordination of care requires a good flow of information and consistency of decisions across the different levels of care in our health system, including primary health care settings, specialist settings and hospitals. The consequences of an uncoordinated ADHFP/PHC would lead to repeated information or diagnostic tests, conflicting instructions, broken transitions between providers with even dire health outcomes.

In all, COVID-19 pandemic outbreak has reinforced the need for us to be able to track, analyse, and share data quickly and effectively. There should be careful oversight and regulation of digital services in order to maximise benefits and avoid harm. This pandemic has stimulated many innovative practices at global, national and local level. It is important that ADHFP’s founders incorporate such innovations with a view to promoting their wider adoption as health systems as we move into the pandemic recovery phase and beyond. Also, it will be amazing to see how we integrate existing healthcare start-up innovations into ADHFP, drive interoperability, and deliver improved healthcare outcomes for millions of Nigerians.

Understanding the strength of small businesses

By Timi Olubiyi, Ph.D

 

The number of small businesses keeps growing in the formal and informal sectors of the Nigerian economy, reaffirming their role as the live-wire of any economy and the backbone of major developed economies in the world. Though Nigeria rely majorly on oil and revenues derived from it, from context observation the economy is largely supported by small businesses covering almost all spheres of activities within the country, ranging from nano, kiosk, and micro businesses. A visible reference usually includes the vulcanizers, corner shop owners, single retail marketers, repairers, painters, business center operators, restaurants, market women, and men in the various open markets, among others; and the formal operations such as law firms, accounting firms, consulting, fintech, and real estate companies.

The small business economic activities in Nigeria play an unrecognized but important role all across the country and can equally contribute largely to the growth of the non-oil sector, employment generation, and in the creation of more sustainable entrepreneurship if well harnessed. For instance, the popular computer village in Ikeja, Aba Ariaria market in Abia State, Kano Kurmi market in Kano State, and Onitsha market in Anambra State all consist of clusters of mostly nano, micro, and small businesses with huge economic engagements, however without much involvement by the government.

Arguably, small business represents a large chunk of private businesses in the country and contributes to more than 50 per cent of employment in Nigeria. Small businesses in Nigeria account for 48 per cent of the national GDP in the last five years. They account for about 50 per cent of industrial jobs, 96 per cent of businesses and 84 per cent of employment in the country, and nearly 90 per cent of the manufacturing sector, in terms of the number of enterprises, according to the Nigeria Bureau of Statistics (NBS).

As it stands and relying on the NBS, report shows that the total number of enterprises in Nigeria was estimated at 41.5 million, spread out across the 36 states in the country. The breakdown further shows that microenterprises constitute a high 99.8 per cent (41.4 million) of total SMEs. The country enjoys a high presence of small businesses and this form of business pre-dominates any other form of businesses in the country. Why is that? The simple reason that comes to mind is largely down to the many advantages small businesses present. From a survey conducted amongst small business owners, independence is the key driver and this gives the advantage for entrepreneurs to be their own bosses and be self-reliant. This singular attribute makes the total financial gain (100%) belong to the business owner. Small business gives the operator the total business control without any form of dilution from external investors, which is a form of prestige for the operators, according to the views gathered from the survey conducted.

Without doubts, this form of business is easy to set up and enjoys low or no serious regulatory requirements, unlike large enterprises. In fact, it is usually made up of 1-3 people, with even less than N50,000 initial capital outlay to operate. This form of business structure in most cases provides direct services. What do I mean? Hairdressers, fashion designers, dry-cleaners, artisans, kiosk operators, and event planners to mention a few, provide services directly to customers, and with that, they enjoy quick patronage and easy payments. The administration of small business services is not cumbersome; the problem of coordination and communication which is a major setback to the operations of large firms is therefore easily solved in small businesses. They conveniently give keen interest and personal attention to the particular requirements of their customers who in some cases are willing to pay something extra for the special and urgent services rendered. Some customers are tied to these small businesses because of the existing long relationship and personal attention they enjoy from the business. Further to this is the decision-making and taking process. Because most owners of the small businesses are the operators or managers, there is hardly any problem in the decision process. Unlike the large enterprise where approval processes, decision processes and dealing with customers can take a lot of time, with small businesses the structure is simple with less bureaucracy.

The truth is that small businesses enjoy agility and flexibility because of the ease with which they can transmute and transfer capital to other sectors or industries, just in case the business operators need to react quickly to opportunities. Small businesses can dramatically change their business model to align with new opportunities, which is the prime driver of innovation and creativity.

The survey also led to the conviction that focus is another important advantage of running a small business; the focus of the operators is relatively narrow, and this appears to be a good trait. While large enterprises have to search far and wide for opportunities, small businesses tend to know exactly where they have the most competitive advantage.

Therefore, with all these attributes a well-functioning small business sector would add more value to the economic fortunes of the country, sustain livelihoods, and reduce poverty by creating more job opportunities in the economy than any other sector. Furthermore, these attributes can also give small businesses a competitive edge over large corporate entities and can help shape their success.

In conclusion, the government should get more involved in the growth, development, and sustainability of small businesses within the country. There is a need to realize and recognize that small businesses are crucial to job creation, economic diversification, innovation, poverty reduction, wealth creation, and income redistribution in their policy-making activities. If this sector is well harnessed in Nigeria it can be a huge catalyst in transforming the country economically. On a final note, small businesses can be a great tool to reduce the increasing unemployment rate in the country.

 

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Dr. Olubiyi is an Entrepreneurship and Small Business Management expert with a Ph.D. in Business Administration. He is a prolific investment coach, business engineer, Chartered Member of the Chartered Institute for Securities & Investment (CISI), and a financial literacy specialist. He can be reached on the Twitter handle @drtimiolubiyi and via email: drtimiolubiyi@gmail.com, for any questions, reactions, and comments.

Between Obaseki and El-Rufai

By Charles Iyore

 

The clockwork of modern states is so complex and interconnected that a spanner in the works anywhere could create many unintended consequences and grind it all to a halt. Unfortunately, we have had many spanners thrown-in since 1988.

We must all be grateful to Governors Obaseki and El-Rufai, for providing critical reference points for this analysis of the state of the nation. It takes courage to do what they have done, against the ruling elite culture, of silence.

What they have both said as sub-sovereigns, is that we are carrying public spending round ratios that are not sustainable. The responses from labour, government and the deafening silence of the fourth estate of the realm, must be cause for worry.

Like or loathe them you can neither question their patriotism, because they are in public service at great personal cost, nor their capacity for process analysis, because they have come to their jobs after demonstrated ability in their professional callings.

State of the nation

Many in the nation, jointly (as institutions) or severally (as individuals) wake up every day in a predatory mode, equipped with sharp gaming skills and seeking to take advantage of their chosen targets, others just drift around without purpose. That is the operational mode of most trade and exchange in the country, such that the serious fraud offices can no longer cope with cases of persons and institutions seeking redress.

That outcome might seem remote to the query of Obaseki and El-Rufai but they are actually closely linked to the underlying malaise of our economic mismanagement.

There is low productivity because of the lack of currency (uniformity) in the reward mechanism of our production (our currency cannot hold value). Our currency cannot hold value because we have deployed hydrocarbon foreign exchange earnings as liquidity anchor for domestic currency operations since 1989, in total disregard of prudent reserve provisions. This is why the Naira has not been able to find its trading level in the global community of currencies since 1989, and continues to provide a one-way bet for local and external currency speculators.

This arrangement has turned the CBN into our economic Tsar, lording it over the treasury and holders of banking franchises, whose survival is tied to allocations from the CBN of both local and foreign currency.

This destabilizing effect means that our markets are without stalls and have not developed beyond being open bazaars.  Open bazaars cannot accommodate items from long-term production planning and their regulatory boundary values will as a consequence become blurred.

One of the major fall-outs of that arrangement is that individual and institutional savings tend to be held in foreign currency as hedging instruments against local currency instability. (Bloomberg Report)

The drying up of local savings means that it is difficulty to form capital in the capital markets and credit pricing (interest rates) in the money market will go through the roof without moderation from capital market sources. This will systematically shut-out value adding industrial production and silence the machines (The graveyard silence of our industrial estates and textile mills). The medium and small scale businesses in the value chain are also victims and the countryside is soon quickly decimated.

The capital markets have not formed significant capital since 2008, save for circulation in notes and the forced circulation of the available liquidity in various asset classes, mostly in secondary market trading. Innovations in ETFs and other derivatives will improve movement of trading indicators but fail to drive growth in the economy.

Against that background we need to understand why it all seems too much for the political class to manage and why Obaseki and El-Rufai, in their loneliness are seeking for more technocrats to join them in the political fray.

The economy via the treasury has gone to sleep on the sweet ether of the central bank’s indulgence over 32 years, and only knowledgeable remedial action will wake her up.

The first move towards reversing this trend is for all the sub-sovereigns (not in regional formations) but together, begin to hold the national institutions to account, along the lines of Obaseki and El-Rufai.

That must be followed by the elected members at all levels of government taking on the responsibility of representation and championing local actions for improving community resilience. They must correct ratios that allow 90% of revenue to be spent on the 2% in government employment, through productive engagement.

The change that has yet to deliver

I had a ring side seat in 2011, when patriots got together to field questions at the ascetic general in his bid to steer the ship of state, I was also in the locker-room, when the church became broader by merger in 2014. I can vouch for the key promoters of his choice, in their commitment to changing the nation’s fortunes and their belief that the general would bring his moral authority to bear of the affairs of state.

A general once on the saddle is only as good as his brigade commanders, what happened there after has been reported widely to the effect that new faces, far from the battle lines became brigade commanders and the war victorious (First lady in her quip).

That, however, is not the full picture, as the constituent units of the broad-church left their flanks open, with team building methods seeking strange loyalty oaths, only fit for the mafia.  Many technocrats whose livelihood were not dependent on political patronages drifted away.

This is why the Obaseki/El-Rufai position offers an opportunity for a fresh start. The leadership class must call itself to responsible action and line up behind them. Their action cannot now be described as threat of regime change, just like the #Endsars protest was branded.

The Chief of Staff must offer to the sovereign, the many permutations and combinations for unlocking value from the available resources needed to deliver economic growth.  It is on the basis of that clarity, that the Presidential Economic advisory team will offer workable options for creating sustainable ecosystems. This hopefully should deliver even development across the country and closedown ungoverned spaces.

I am sure by now it has become clearer, what critical role money in its management plays in the affairs of state.

We need to understand the concept of money to develop.

 

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Charles Iyore, Partner, DNA Capital Dioncta@aol.com

Darenth Kent England

+447932945002

 

 

Business and leadership lessons from Fr. Mbaka’s fight with Bishop Onaga

By Ikem Okuhu

 

The Catholic Reverend Father Camelius Ejike Mbaka made headlines across Nigeria and beyond from April 29, 2021, when a video of his sermon that was critical of Nigeria’s President, Muhammadu Buhari, and some other “former friendly” politicians, was released. Efforts by the Catholic Bishop of Enugu, Calistus Onaga, to ground him for a month was thwarted as thousands of Mbaka’s followers stormed the Bishop’s Court and Holy Ghost Cathedral in the south eastern capital, destroying things, and, as the Bishop later wrote, “desecrated the altar of worship”.

The fanatical determination of the protesters eventually forced the Bishop to release Mbaka from his punitive confinement at the Bishop’s Court and on Sunday, May 9, 2021, while preaching in his parish, apologized to the Church on behalf of his unruly members.

What happened between Mbaka and his Bishop may well be dismissed as religious with little or no bearing to the wider secular world, but there are tonnes of lessons those in leadership and business can learn from this saga.

I have identified 10 of these learning points and they are explained below:

1. Make your customers rabid fanatics if you can. I decided on starting this discussion with this because of its controversial nature and potential for many to misunderstand it. Only radical religious preachers understand this, but those in sales and marketing and even political leadership are beginning to take lessons. The more fanatical your customers are about your products and services, the more frequent their footpaths to your shop floor. This is the stuff brand loyalty is made of. As a matter of fact, when Kevin Roberts, the CEO of Saatchi & Saatchi Worldwide, in 2004, published his famous book, Lovemarks: The Future Beyond Brands, this was exactly what he had in mind – future where customers are so hooked on to brands, they would literally die for it.

Mbaka has been able to demonstrate, with his followers, the abiding loyalty of his followers. For people who are members of the Catholic faith to believe in their priest so much they are willing to destroy their cathedral in his defence is strong evidence of powerful immersion in the message and philosophy of their leader.

Which brands in the market can do this?

2. Don’t let any of your products become stronger than the company. In companies, there are products called the “flagship” or the cash-cows. While the basketful of other brands might be used to decorate the shelves, these other ones are the ones that bring in the money. Those who manage these brands are treated differently. In fact, companies send in their best hands to manage these auriferous brands and service channels.

Extreme tact is needed here in ensuring that these outstanding brands and products don’t become so strong they would begin to challenge the umbrella brand’s corporate existence. This was what happened in the case of Fr. Mbaka. At a challenging period that eclectic and radical Pentecostalism was eroding the membership of the Catholic Church, priests like Mbaka were encouraged to add the spike in the church in order to prevent a growing congregant hemorrhage that was emptying the pews. Reining them in eventually became a problem as the leadership of the church feared their exit might significantly impact on Sunday church attendance.

3. The moment the CEO of your subsidiary refuses to report to the board, get rid of him. No matter how bright and productive or even influential that CEO of your subsidiary or a brand manager or head of a product group is, he cannot be more important than the board. You’d be opening up tributaries that would sip in toxins into your systems and processes with long term damages.

Mbaka has grown in influence so much he sometimes believes quite wrongly that he was beyond reproach. Standing up against his Bishop, for a priest that took the oath of Obedience, among others was a clear sign of demagoguery.

4. Use your strength to negotiate at all times. If you are a business, or you are in leadership, always be conscious of your strengths at all times. They are the advantages in a world where everyone is at war with everyone, according to Thomas Hobbes. Always be smart enough to review these advantages from time to time. Your enemies also upskill; will likely learn your tricks and even get the antidote for that which you have been using to keep them competitively behind.

That was exactly what Mbaka did. He didn’t start flaunting the strength and reach of his followership before the Church leaders. But of recent it came in useful when the Bishop thought he could routinely “detain” the priest in the Bishop’s Court just like every other ordinary priest. Mbaka mustered the strength of his rabid followers and by the time the Cathedral and the Bishop’s Court were invaded in a demonstration that nearly crippled Enugu capital city, the only option was to release Mbaka. His “Triumphant Entry” into his Adoration Grounds was proof the priest knew he possessed this power.

5. Always know when to stop. Exploiting your strengths to extract maximum advantage from your environment also has to be managed carefully so you know when to draw the line between profitable value and disruptive unruliness. Mbaka apparently did not know how to handle this and his media exchange with his Bishop might haunt his priesthood and influential charismatic homilies.

6. Believe it or not, (almost) everyone has a price! Price here is not just the cash we use for exchange in our everyday lives. It may be in the form of influence. It may be in many other forms. But it has a way of facilitating access through otherwise locked doors. Find the right price for whatever you want and offer it. You will most likely get what you are looking for.

Those who listened to Fr. Mbaka’s initial sermon in which he criticized President Muhammadu Buhari would have noticed the barbs that he threw at the governor of Enugu State, Ifeanyi Ugwuanyi, using the performance of Ebonyi governor, Dave Umahi and the recent airport, built by Anambra governor, Willie Obiano, as examples of their better performance. But listening to the follow-up sermon in which he responded to the support-for-contract allegation by presidential spokesman, Garba Shehu, it was easy to notice that he walked back his criticisms of the Enugu governor. You can bet it might not have been a result of cash exchange, but the relationship collateral Ugwuanyi had built up, supporting the priest’s ministry that was roused to count for him.

7. Power is nothing without control. Power is good. Order is better. Ask many dictators and strong executives. Exercising naked power and using it to get results is usually very “short-termish.” Mbaka may have become very powerful, but this line, made famous by Pirelli, the tyre manufacturer, should have helped activate his better judgment.

8. Don’t quarrel with your supervisor in the open. If you have subordinates in your workplace, avoid open confrontations with your superiors. Your subordinates are watching and those who would egg you on and applaud your bravado are the same ones that will, in the near or distant future, give you the bitter taste of your own medicine.

Mbaka has priests, nuns and lay people working under him. I do not know how he would react, if any person from any of these categories of people engages him in a war of words or openly express disagreement with him. He certainly wouldn’t like it.

9. Have your interest well defined. You see. We will never know whether Mbaka had gone to see Buhari for contracts, as alleged by Garba Shehu, or he went there because he wanted to fix the embarrassingly abysmal petroleum and security challenges. It is one person’s word against the other.

That is why it would have been good for the priest to remain faithful to his fiery sermons and not be seen to be hanging around the corridors of power for anything.

Define your interest in all that you do and remain true to it.

10. Never outshine your master. At his level in leadership, even if it is religious leadership, Fr. Ejike Mbaka should have availed himself of the 1998 classical book written by Robert Greene, titled, The 48 Laws of Power. The very first law in this book advises people to avoid trying to outshine their bosses. “Never outshine the Master,” was how Greene captioned this law. How Mbaka felt he could get away with wrestling with his Bishop in a set-up as regimented as the Catholic priesthood order is quite strange. Do not ever try what Mbaka attempted. It almost always ends in failure.

 

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Okuhu, a former Special Assistant to Governor Ugwuanyi of Enugu State, is a journalist, author, farm entrepreneur, whose most recent book is ‘Pitch: Debunking Marketing’s Strongest Myths’

On maritime transport value chain (2)

By Adekunle Segun

 

It has been statistically proven that maritime and shipping cover 90 per cent of world trade in tangible goods. This also implies that 90 per cent of goods traversing the world from one point of origin to another point of destination is carried by one vessel or another. To make this more lucid, commercial goods or tonnages meant for international trade all over the world and carried through various means like air, road, rail and sea transport, have the maritime (sea) arm of merchant shipping taking a mammoth chunk of 90 per cent of this trade. Does this call the attention of most developing economies including Nigeria?

Majority of countries in Africa have a very extensive EEZ (Exclusive Economic Zone). A country’s EEZ is the standard maritime territorial border area of that country. It is the internationally agreed measurement of any country’s exposure to the world’s water and, by extension, seaborne trade. Let’s take Nigeria as a case study. Nigeria currently has an EEZ of 200 nautical miles from the base lines in which the length of the territorial waters is measured. Nigeria’s territorial waters is currently measured 200 nautical; this means from our coastline as a country out to about 200 nautical miles into the Sea belongs to Nigeria. This is to tell us that we have very strong maritime potentials which if not adequately and professionally explored could see Nigeria just dancing in a bubble of its EEZ while other countries, continents and ship owners reap the benefits therein.

The question now is what are the factors required to be in place to get our full potential as a maritime destination and hub? Various factors, though universal, drive all shipping and maritime businesses. Without these factors in place a country with so much comparative advantage like Nigeria will not reap the gains that herald such a lucrative but capital intensive industry.

One very crucial factor in the merchant shipping industry or family is the concept of classification, or what is generally called classification societies. It is very saddening and shame facing that till date Nigeria and other developing economies do not have an indigenous classification society or apparatus to protect her few vessel owners and, by extension, her merchant shipping trade. Classification Societies are licensed by the flagstate or maritime regulatory bodies of various countries to issue and classify ships that are consequently recognized by the government of that country or the flagstate as a subject. These certificates define the vessels that are classified as being in alliance with various codes of the international merchant shipping practice. They define and certify maritime facilities based on their design structure and safety standards. These classification societies or maritime classification societies came on board due to the need to continually ensure the safety, security and turnaround operations of maritime businesses.

A brief, cursory observation of the classification part of maritime business reveals that most developing economies do not have flagstate certified or government recognized classification societies. While owning and running a classification society requires some highly technical and skilled input from the home country, it is not out of the purview or beyond the reach of most countries with very strong maritime potentials in seaborne trade. These days, most if not all developing countries are subjected to the whims and caprices of the shylock approach to maritime business by vessel owners from other developed parts of the world. The main problem is that without making conscious efforts or approach to leave the jaws of these owners, developing economies may never come to their full shipping potentials.

Let us take a look at a vessel sailing into a country’s waters as described earlier and giving conditions on which or what type of facility would be allowed to do business with her? The vessel in question is laden with cargo bound for a specific port or country where she has sailed to but on getting to her disport she suddenly started rolling out conditions on which or what type of vessel or port that will be allowed to do business with her, and when this starts, a lot of facility owners and business persons are the ones that suffer in the process. It puts a lot of strain on indigenous vessel owners. There is also an adverse effect on the overall value chain process of the business. However, if developing economies have their own classification society, amongst other factors, such approach will provide the needed ease of doing business to the ship owners of that country.

One other factor we need to observe closely is the recently promulgated African Continental Free Trade Area (AFCTA), a strategic framework to help Africa deliver on her trade goals for her countries. However, the question we need to ask ourselves is how will this document come to live without a vibrant shipping industry or maritime trade? If a maritime trade or giant is to be erected then there is an urgent need to put up an African type of classification society that will encourage trade with sister countries in Africa. I still find it unimaginable that a vessel trading in Nigeria or West Africa will have to be classified by a classification society in another part of the world; and this means such vessel will be subjected to the dictates of that regulatory authority.

However, if African countries or developing economies can come together and have their own classification society amongst other trade significant regulatory bodies, then business will thrive unhindered. A situation where vessel owners in Nigeria or other parts of West Africa have unfettered access to certain level of businesses due to an unhindered acceptance of their vessels to do the business of transhipping or trans-loading with other vessels owned by fellow Africans, amongst other nationalities, allows an easy flow of raw material and finished goods, moving in a supposed seamless way; as far as all countries in the trading business adhere to the codes of their classification societies.

My parting shot here is very simple. The stronger a country’s maritime fleet, the stronger her ability to have world maritime policies go in her favour. At any maritime roundtable, the population or government of a country is not the major topic; rather it is the extent of facilities ownership and participation that determines the decision to be made. In other words, he that pays the piper calls the tune.

So, a lot of factors determine the strength of the merchant shipping fleet of various countries. Shipping and maritime business extends beyond putting a vessel on the surface of the ocean. Certain factors and regulations need to be on ground to ensure the continuous operation and steady increase of such fleet and trade volume. Other factors I intend to discuss in subsequent articles include publications, waterways protection and crewing.

 

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  Adekunle Segun is a maritime professional…He writes from Lagos; Nigeria…

A deregulated downstream and competitive fuel pump pricing

By Sunny Chuba Nwachukwu

 

Deregulation is a policy tool created to stimulate investment in the oil and gas sector. It is thought out of a set of ideas and plans towards a strategic planning that fosters an attractive and eased oil sector business operations, for private companies (both indigenous and international oil companies); enabling them to take investment decisions. In the Nigerian context, the nation’s oil industry, while remodelling its policy, strategy and programme through frameworks (mainly structural and legal) for the oil and gas subsector in the economy, should critically consider very deeply, ways or avenues to make the industry very attractive for private investors, and at the same time, make it to be economically viable for the overall interest of the national economy.

In the downstream subsector of the oil industry, a lot of ideas are presently being put across as suggestions, proposals and recommendations. The essence, of course, is to chart viable options that can have positive impacts on the economy, if the other interplaying factors (both monetary and fiscal policies) are gotten right. The importance of establishing good governance structure in whatever ramifications that is being considered, should not be overlooked, especially now that the national oil company, the Nigerian National Petroleum Corporation (NNPC), owned by the government and people of Nigeria, is being expected to emerge as a publicly quoted entity, and is being ascribed in the Petroleum Industry Bill (PIB) with a new ownership structure.

The downstream subsector having suffered terrible blows in the immediate past in the industry, which majorly resulted from corrupt practices and certain decisions taken unprofessionally, it is here posited that serious caution is vital at this present stage in the on-going reforms in the nation’s oil industry, vis-à-vis the legal framework governing the industry, without creating an overlap of the regulatory functions, amongst the three operational arms of the sector.

The major changes being presently put across to the federal government by the Presidential Economic Advisory Council (PEAC) as part of the already considered measures towards making the now long overdue and over flogged Petroleum Industry Bill (PIB) at the parliament to be more effective and beneficial to the nation, requires an extra further slight adjustment in the pricing mechanism applied to the crude oil in the downstream to be sold to local or indigenous investors; just in the same way gas supply to power plants has been arranged and as proposed to the government by PEAC on deregulated gas pricing.

As a scholar, with advanced academic knowledge in Corporate Governance and the business being discussed, one has over the years been following the trending developments on the PIB with keen interest, with special attention on the updates being reported. I must at this critical point call the attention of the PEAC, to now address this issue as pointed out (for posterity and for the economic prosperity of the nation as well). Without any strings attached, I strongly advocate for, as well as recommend that crude oil pricing ought to be deregulated for the players in the refining sector of the downstream.

It is obvious, and one is quite aware, of the impending loopholes that might be considered in the critical minds of those reading this piece, based on the fact that our flawed operational structure is neck deep in corrupt practices; which could be taken advantage of to perpetuate sharp practices, fraudulent activities and other forms of racketeering. Yes, I know of such thoughts or possibilities, but such possibilities shall be plugged ab initio (as part of the legal framework that shall guide the policy programme).

The essence of such package is to make the economic growth more robust and participatory at all stages of the value chain in this particular operation. This concept, definitely, shall be all encompassing, cutting across borders of the federal government agencies involved in active participations for revenue generation and revenue drive (including the tax returns by the Federal Inland Revenue Service) in the said suggested income generation template for prosecution, as it were, by many arms of the governmental agencies.

Is the overall essence of these ideas being proffered not for the excellent economic performance and financial prosperity of the nation’s economy? The nation earnestly yearns for prosperous economic development and growth, especially in her international business relations with other countries, considering the strengths and weaknesses of the nation’s local currency exchange rate that keeps tumbling down due to the general underperformance of the nation’s GDP profile and its growth rate. Something quick needs to be done by those involved and by patriotic individuals positioned at strategic economic windows, or else, drastic changes need to be made in the nation’s productivity profile (as a matter of urgency).

 

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Nwachukwu, a graduate of pure and applied chemistry with an MBA in management, is an Onitsha based industrialist, a fellow of ICCON, and vice president, finance, Onitsha Chamber of Commerce.

Sunny Chuba Nwachukwu (FICCON, LS)

Onitsha, +2348033182105

‘Why PR in Nigeria needs PR’

By Stanley Olisa

 

Public Relations in Nigeria has unarguably experienced considerable growth, especially when you juxtapose present realities alongside what obtained some decades ago. The profession has had moderate advancement as practitioners have been able to assert their ‘professional status’ to a large extent. But how is the profession perceived? What comes to mind when you tell people you practice PR? PR suffers critical misperceptions and, therefore, needs to set its records straight. A profession designed to manage perception is itself a victim of a ‘perception crisis’. 

Eric Yaverbum et al, in their ‘Public Relations for Dummies’, wrote: “It’s ironic. One purpose of PR is to get good press and avoid bad press, but PR itself has had pretty bad press over the years. The public image of PR has been produced in part by corporate flacks who made their living covering oil leaks”. Yaverbum and his colleagues believe that the image of PR today has been shaped by the use of covert propaganda and the Big Lie by PR professionals in the oil and gas sector. These practitioners do a lot of ‘whitewashing’ to cover up oil spillage perpetrated by their companies. But true PR isn’t cover-up; neither is it ‘greenwashing’.

The hand of history

We can hardly discuss the trajectory of PR in Nigeria without ample mentions of Bob Ogbuagu. He’s regarded as one of the founding fathers of PR in Nigeria. Ogbuagu and his contemporaries set the tone for the model of public relations we practice today, with, of course, some novelties introduced along the line in our PR journey. In one of his writings, Ogbuagu defined PR as ‘the art of building bridges of rapport’ between an organisation and its publics. Even though the PR of then was principally press agentry and publicity-based, Ogbuagu’s definition still has validity today but the prevailing popular definition of PR today reeks of parochiality. 

I understand that history has a way of shaping the present, but I believe that by now, the PR community in Nigeria would have been able to influence public perception about what public relations truly typifies. During Ogbuagu’s era, people conceived PR as nothing more than press relations or publicity creation. That’s fine because that’s what predominated those times. But our PR has come a long way, with the course being offered in many Nigerian tertiary institutions, the emergence of PR academies, and the formation of the Public Relations Consultants Association of Nigeria (PRCAN) and the Nigerian Institute of Public Relations (NIPR), the umbrella body for PR practitioners. 

We now have very qualified professionals who majored in communication disciplines practicing PR, unlike when only practicing journalists were allowed entry into the profession. With all these positives, the profession still suffers a reputational deficiency. Most people still see PR practitioners as mere publicists, pernicious propagandists and corporate megaphones. Some even use PR and advertising interchangeably, something I consider a misnomer. The fact that people confuse PR with other forms of marketing communications reflects the need for Nigerian PR practitioners to develop creative strategies for truncating this misconception and putting PR in the right perspective in the public sphere. 

What fosters misconceptions about Nigerian PR?

Our PR. That’s the answer. Our collective reputation as PR practitioners is a function of the kind of PR we practice and how we communicate the profession to the uninitiated. When a client gives you a brief requiring a 360-degree communications approach and your response is nothing but a press release-based plan, you’re inadvertently making the client believe that’s the only thing you know how to do. In fact, you give the impression that PR equals media publicity. 

In my article ‘PR Beyond Publicity Stunts’, I stressed this same point: “It’s time to look beyond publicity stunts, which is only a fraction of PR. It’s time to drum it very stridently that PR practitioners weren’t trained to only draft and syndicate press releases. It’s time for business owners to make PR a must-have, not a nice-to-have or a stopgap activity. It’s time for PR professionals to practise more broad-based public relations. That’s the only way we can earn and retain our seats at management meetings and entrench our relevance”.

There’s more to PR than what some of us practise. We need to become more strategic and extensive in our response to briefs and how we approach a client’s challenge or address a need through the instrumentality of communication. 

Dealing with ‘Bad PR’ for PR

Tackling the various misconceptions about public relations requires disciplined and concerted efforts. Every PR practitioner, whether in the agency or corporate space, should approach PR like a strategic communications specialist because that is what PR is – employing strategic communication to build and sustain mutual lines of understanding between an organisation/brand and its stakeholders so that both parties can exist in harmony. This definition evidently captures the place of stakeholder relations management in PR. Every PR professional should consider himself/herself as one managing the expectations and interests of an organisation’s stakeholders and aligning them with those of the organisation, making the latter look great in the public sphere.

Mitigating the trend of misperceptions about PR also means PR tutors in higher institutions must teach their students that PR is more than syndicating publicity releases and securing media coverage. Tutors must stress that students think profoundly about PR and be open-minded. Students should develop strong skills in research, trend-spotting – analysis and leveraging – writing, online reputation management, crisis communication, news management, PR evaluation, campaign management, thought leadership development, and other practical functions which fall under modern PR job description. Students should be made to understand that businesses are operating in an increasingly VUCA (Volatility, Uncertainty, Complexity and Ambiguity) terrain now, with many intricacies, and this is taking its toll on PR, as brands expect a PR specialist to be a well-rounded, ‘all-knowing’ communications professional.

Also, stakeholder bodies like NIPR and PRCAN, especially the former, need to do more in changing the flawed narrative people peddle about the public relations profession. NIPR houses the PR community in Nigeria and should lead in this PR campaign for Nigeria’s PR, to elevate the practice. The PRCAN, on the other hand, should organise more trainings aimed at making practitioners embrace PR as a robust communication discipline rather than a publicity field.

Lastly, the onus ultimately lies on each PR professional to practice PR right. And to practice PR right requires that you constantly read, upskill, take digital PR courses, attend trainings on strategic communications and eschew that constrained understanding of PR to mean mere publicity creation. Extensive PR education is the way.

 

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  Olisa, a Media and Communications Consultant, is based in Lagos, Nigeria