Business a.m
Businesses across Africa can now use Google's Gemini AI-powered chat-like tool for Search Ads, marking a development from its initial announcement in January. According to Google, the intuitive tool is now fully operational and designed to help businesses in Africa and across the world boost their online visibility. The growth of internet access in Sub-Saharan Africa has opened up new opportunities for businesses to reach a wider audience, but the complexity of online advertising can be a barrier to success. With Google's conversational experience, businesses in the region can take advantage of the power of search without the need for in-depth expertise. By simplifying the process of creating and managing ads, Google's conversational experience makes it easier for businesses to reach their target audiences and drive results. It also allows businesses to tailor their ads to local markets, creating a more personal connection with customers. Shashi Thakur, VP & GM of Search Ads & Ads on Google Experiences,noted that creating effective ads can be time-consuming, especially for small businesses," explains "Our new conversational experience helps businesses of all sizes tap into the power of Google AI to create successful Search campaigns with remarkable ease," Thakur said. The conversational experience works in the following ways:- Easy to Get Started: Simply provide a website address, and Google AI will automatically analyse the content.
- Tailored Suggestions: The AI generates relevant keywords, ad headlines, and descriptions, inspired by a business and its target region.
- Visual Inspiration: Need ad images? Google AI pulls visuals from a website or creates new ones.
- You're Still in Control: Advertisers review and approve all AI-generated elements, ensuring ads reflect their brand.