It shouldn’t come as a surprise that, according to Zendesk, about nine in ten businesses have made CX their primary focus. Modern consumers, including gamblers, have become more aware of their expectations. That’s why ignoring their feelings and perceptions is a no-go zone for casino brands like Betway Tanzania.
Especially now that the casino industry has become extremely competitive, paying attention to CX has never been as important. Imagine the efforts you might need to put in to stand out in an industry that Market Research Future thinks has already exceeded $309 billion. You definitely will need to work extra hard.
With competitors just a click away, players won’t stick around if a platform feels clunky, impersonal or unreliable. Thankfully, platforms like Betway Tanzania know this quite well and have been innovating to ensure players can find worthwhile experiences. This leads to increased retention rates, allowing businesses to enjoy long-term survival.
Make the platform effortlessly usable
Besides just visiting your platform to spin the reels, players also want the experience to be as smooth as possible. And it does not matter whether they use a desktop or a smartphone. You actually may be surprised to learn that 85% of adults expect mobile websites to work as easily or even better than their desktop counterparts. Providing anything less than that positions you for failure. Can you imagine that, according to Buzzboard, more than six in ten users are less likely to return if they encounter such experiences? Considering this statistic and the industry’s competitive nature, you want to provide great website experiences, even on devices with smaller screen sizes. And this is where responsive design comes in. This approach ensures that websites render well on multiple devices by automatically resizing and repositioning content, images and elements based on the user’s device, resulting in a fluid and adaptable layout. So, whether players want to use their desktop or smartphone, they can always be guaranteed a great experience. Also, think about streamlined onboarding. New players should be able to create an account, deposit funds and start playing in minutes. Overly long sign-up forms or confusing verification steps are just friction points that reduce conversions. But with features like social sign-in or smart autofill, platforms like Betway Tanzania can shave off those precious seconds and reduce drop-off.Build trust through security and stellar support
Just recently, youverse.id published an article claiming that gambling fraud rose by 80% in 2023. This comes at a time when about seven in ten casinos reported experiencing cyberattacks. As more players join the gambling industry, malicious actors continue to target it, which explains why gambling-related attacks are increasing. That’s why you must never turn a blind eye to online security. When players feel safe and confident that their personal information is well protected, they are likelier to engage and become more loyal. Realizing this, companies like Betway Tanzania have been adopting stringent security measures while providing excellent customer experiences. A good example is SSL encryption. It builds customer trust by creating a secure, encrypted connection between a website and a user’s browser. Remember, users don’t have to be spinning the reels, worried that cybercriminals could compromise their data. This will actually make most of them leave your platform. To avoid that:- Proactively and properly respond to security issues
- Implement strong in-house security policies
- Ensure all points of contact are secure throughout a customer’s journey
- Make sure you’re transparent with data policies