Ademola Lookman’s story exemplifies this truth. At 16, the young footballer faced rejection that would have crushed most aspiring athletes. Told he was “too small” and “not strong enough,” Lookman’s dream of a professional football career seemed destined to remain just that — a dream.   But for Lookman, rejection wasn’t the end. It was a challenge. With resilience, focus, and an unyielding belief in his abilities, he transformed every setback into an opportunity to improve. In December 2024, at the age of 26, he was crowned the Confederation of African Football (CAF) Footballer of the Year, an achievement that has cemented his place among Africa’s greats and inspired millions.   His opening words upon receiving the award, delivered in Yoruba, encapsulated his journey: “Èkálè, mo ń ki gbogbo yín. Ẹsẹ, mo dúpẹ́” — “Good evening, I greet you all. Thank you, I am grateful.”   Lookman’s victory resonates far beyond football. It’s a story of perseverance, community, and hope — lessons that extend to personal and professional challenges alike. As we approach the dawn of a new year, his journey compels us to ask: How do we transform rejection into triumph, and how can his example guide us in our own lives?   From rejection to resilience Born to Nigerian parents in England, Lookman grew up in London, playing football on local pitches while nurturing dreams of professional success. His skill was undeniable, but physical limitations and a crowded talent pool led to repeated rejections from major academies.   Rather than letting those experiences define him, Lookman focused on what he could control: his dedication to improvement. He joined Charlton Athletic’s academy, a less glamorous starting point than some of his peers, but it provided him with the space to grow. There, he developed his technical skills and mental toughness, earning a place in Charlton’s first team at just 18.   Success didn’t come overnight. It took years of persistence, incremental growth, and seizing every opportunity to prove himself. His journey from Charlton to Everton, then to RB Leipzig and Atalanta, showcases the power of perseverance in navigating life’s unpredictabilities.   Positive psychology lessons from Lookman’s journey Ademola Lookman’s life reflects key principles of positive psychology and behavioral science. His ability to turn rejection into resilience provides a roadmap for overcoming challenges. Here are four key lessons from his story:  

1. Reframe rejection as feedback

Lookman viewed every rejection not as a definitive judgment but as an opportunity to grow. Positive psychology emphasizes the importance of reframing failure as feedback — an approach that builds resilience.   Actionable Advice: When facing setbacks, ask yourself: “What can I learn from this?” Treat rejection as a temporary roadblock, not the end of the journey.  

2. Lean into your values and identity

When Lookman received his CAF award, his use of Yoruba wasn’t just a cultural nod; it was an acknowledgment of the community that shaped him. This connection to his roots gave him purpose and strength throughout his career.   Actionable Advice: Reflect on what grounds you — your values, identity, or community — and draw strength from them in moments of doubt.  

3. Cultivate a growth mindset

Lookman’s belief in his ability to improve was central to his success. Research in positive psychology highlights the power of a growth mindset, where individuals see challenges as opportunities for development.   Actionable advice: Focus on progress, not perfection. Celebrate small wins along the way, and remind yourself that growth is a continuous process.  

4. Build and lean on your support network

Behind every success story is a network of supporters. For Lookman, coaches, mentors, and his family played a vital role in helping him navigate challenges and stay motivated.   Actionable Advice: Surround yourself with people who encourage and uplift you. Seek mentors who can provide guidance and accountability as you work toward your goals.   Building on the lessons of 2024 As we stand one week before the dawn of 2025, Lookman’s story is a rallying cry for perseverance. It reminds us that setbacks are not barriers — they are stepping stones to something greater. Whether you’re an athlete, a professional, or someone simply striving for personal growth, his example offers a clear path forward.   Actionable steps to apply Lookman’s lessons

1. Set clear goals: Know where you’re headed, and don’t be afraid to adjust the route along the way.
2. Embrace challenges: See obstacles as opportunities to develop new skills and strengthen your resolve.
3. Celebrate progress: Recognise and reward small victories to keep momentum alive.
4. Stay connected: Lean on your community for support, inspiration, and accountability.

  A final word Ademola Lookman’s journey from rejection to recognition is more than a football story. It’s a testament to the power of resilience, the strength of community, and the beauty of pursuing one’s dreams despite the odds. His success reminds us that perseverance transforms possibilities into realities.   As we prepare to step into 2025, let Lookman’s story inspire you to pivot, refine, and move forward with purpose. The lessons of his journey are clear: with determination, belief, and support, there is no limit to what we can achieve.   Keep moving forward. The future is yours to shape.  

• business a.m. commits to publishing a diversity of views, opinions and comments. It, therefore, welcomes your reaction to this and any of our articles via email: comment@businessamlive.com