Sofri rebrands with newly improved app to boost business model

Onome Amuge

Sofri (Powered by Links MFB),a leading fintech platform dedicated to providing innovative financial solutions tailored to the unique needs of Nigerians, has announced its official rebrand as part of its commitment to providing innovative and customer-centric financial solutions. The rebirth introduces a newly upgraded and improved app with enhanced product offerings and services that are designed to deliver a more efficient customer experience and maximum satisfaction. Business a.m. gathered that the offering on the the new app include:

Sofri Nano Loans: Quick and easy digital loans ranging from N5,000 to N100,000, with an instant approval process and flexible repayment terms up to 180 days.
Upgraded Features: An upgraded app with enhanced functionalities such as fund account, dummy balance, hide-your-balance and generate statement of account.
User Friendly: The new app has a user-friendly interface for easy navigation and seamless banking experience.
Online support: With a dedicated customer service team, multiple channel support is now available within the app to customers.

Beyond the enhanced product offerings, Sofri stated that it remains focused on providing dependable services that are custom-fit to cater to the diverse financial needs of its customers. The Salary Express Loans offer private and public sector employees immediate financial assistance during unexpected expenses or emergencies. Sofri Pay enables small and medium-sized businesses to manage transactions seamlessly, providing them with essential tools including the company’s Point-of-Sale (POS) product to facilitate efficient payment processing. In addition, Sofri offers convenient bill payments, savings, and transfer services, along with the recently introduced USSD service for easy access to financial solutions on the go. The fintech platform, a subsidiary of DLM Capital Group, boasts of a diverse product portfolio, specifically engineered to cater to the unique financial needs of young millennials and financially conscious adults, offering customised solutions that can be leveraged for personal or business use. Paul Adebayo, deputy managing director, Sofri, stated that the fintech firm is committed to being the one-stop bank to meet the financial needs of Nigerians. Commenting on the new brand, Adebayo stated, “Our rebrand is not just a new look; it’s a reaffirmation of our mission to empower our customers with innovative, accessible, and secure financial solutions. We are dedicated to enhancing customer experiences and providing extra value through our improved product offerings and services.” Afeez Abass, chief marketing officer, Sofri, remarked, “Our rebrand maintains the reliability that our customers have come to trust. All our previous services remain available but with enhanced capabilities, providing the essential financial support our customers need. “These services reflect our ongoing commitment to meeting the diverse needs of our customers. We have more exciting products in the pipeline as well such as Sofri Kolo and we can’t wait for the world to experience them.”